Walgreens Old Fashioned Sodas

One of my first and favourite packaging projects! We worked with our client to create packaging for a new Walgreens premium soda product to capitalize on the renewed interest in ‘old-fashioned’ naturally flavoured soda products sweetened with real sugar. Product launched in all 5,700 Walgreens stores nationally in early June of ’07 with national newspaper support of special launch promotional pricing and in-store display activity. I loved exploring vintage typography and coming up with a simple design that could work with both light and dark sodas as the backdrop in a clear, curvy bottle.